Audigier’s newest line, Paco Chicano, offers a Latin twist on the urban street wear that Audigier is known for. The line Paco Chicano was first established in 1987 by brothers Franck and Gilbert Ros. The Spanish background of the two brothers inspired their designs. The line was bought by Christian Audigier in November 2007. Audigier had been long time friends with the brothers for many years so the collaboration was destined.

Paco Chicano now runs under the co-creation by the brothers and Audigier. The clothing is vibrant and colourful which reflects the Latin culture so prevalent in LA. Designs include hearts, flowers, angles, birds, and matadors. The designs are meant to represent freedom, world peace, and energy. I also love the way that the clothing includes Spanish phrases such as “Hasta el Final de mi vida” which translated to “until the end of my life”. Another message includes: “Ciudad De Nueva York”, in which the translation is obvious. The line is a combination of vintage images, tattoo art, and hip hop street aesthetic. Audigier Definitely does not disappoint with this newest line. Paco Chicano is a must for those who love urban wear which reflects the streets of LA.

Christian Audigier, Fashion Paco Chicano

With its flashy names and bold, bright designs, it is no wonder why Christian Audigier has become one of the fastest rising clothing lines worldwide. The general public as well as celebrities have been fans of the various lines including Ed Hardy^TM, SMET^TM, Crystal Rock^TM, C-Bar-A^TM, Savoir Faire^TM, Evel Knievel ^TM, Rock Fabulous^TM, and Paco Chicano^TM. Many do not know but, Audigier began with Von Dutch, putting trucker hats on the map.  By making a statement on society as well as turning the hats ‘kitsch glam’, Audigier’s vision is always cutting edge.

In collaboration with Ed Hardy’s authentic designs, Audigier embodies street couture and art in an inventive combination. The bright tattoo designs on Ed Hardy gear have a rich history; Hardy has been a well respected tattoo artist and printmaker in the tattoo industry. Hardy’s designs incorporate Japanese, Traditional, Cholo as well as hot rod images. The collaboration between Hardy and Audigier reveal a relic of the past as tattoo art combines with street wear producing a powerful pop cultural statement.

Celebrities such as Ashley Tisdale, Britney Spears, Madonna, Heidi Klum, Toni Braxton, Diddy, Dennis Rodman and even Larry King sport Ed hardy gear. The diverse clientele suits the variety of colour design in the clothing. Knits hoodies with rhinestone embellishments and embroidered tattoo designs are a trademark of the line. Designs include Geishas, koi fish, daggers, skulls, flowers, mermaids, hearts, and tigers. What draws me to the designs is the bright colour with old school traditional art evident in the clothes. Definitely inspired by the 50′ Americana or Sailor Jerry tattoo art.

Ed Hardy designs are appealing as they punctuate our need for sharp bright design and the flashy celeb look. With the rise of interest in body modification it is no wonder why tattoo art on clothing has become the next huge trend in a body image obsessed world. However, it is a lot less of a commitment to wear tattoos on your shirt instead of having them inked into your skin. Ed Hardy allows us to have a new tattoo every day.

Christian Audigier, Fashion Cholo, Christian Audigier, Ed Hardy, Paco Chicano, Sailor Jerry, SMET, Von Dutch