Originally known in Canada as Deuce Custom Ink, Dussault apparel has gained momentum as a flashy, classy, rock star all out with your balls out kind of brand that is not stopping anytime soon. This is currently my favourite brand at the moment and this is no surprise as the clothing is limited edition, artistically pleasing, and made with true to last quality materials. Deuce Custom Ink is now known as Dussault as Jason Dussault, owner of the company had brought his Vancouver urban line to LA where the name Deuce was already taken in the U.S of A. As stated on the Dussault website, the line prides itself on being an oxymoron of sorts; gritty yet glam, luxurious yet comfortable, and urban yet chic street wear. Another thing I like about the brand is the variety of influences represented in the clothing. Dussault draws from rock stars, rappers, tattoo artists, and fashion icons to arrive at his unique designs. The hoodies are what really put Dussault on the map- Chinese silk lines the inside of the jacket lining while the outside of the hoodies have patchwork and embroidery. Designs include skulls, koi fish, snakes, Japanese warriors, cartoon characters, and nautical stars. Dussault apparel offers a nostalgic taste with a hopeful look towards the future of fashion.

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How much would you pay for a pair of jeans? $200, $500, more? How about a quarter of a million dollars? Jason Dussault has collaborated with Malcolm Norman, of Bloodline Designs, to create the most expensive pair of jeans ever offered for sale.

What makes these so special? Well, aside from the 2 prototypes, there are only 2 pairs, one adorned with 1080 grams of 18k Marquis rose gold and the other with 1120 grams of 18k white gold (the prototypes are bronze and silver and sell for a significantly discounted $10,000).

The rose gold version is set with 16, 1 carat rubies, 8, .05 carat color diamonds making up the skull eyes and 26, .05 carat rubies on the daggers and cross. The second version trades the rubies for 16, 1 carat and 41, 0.5 carat colored diamonds set throughout the white gold wallet chain.

Dussault has experience creating fancy pants, including stage pants for rock stars like Nickelback and performers like Criss Angel.

Jason Dussault has said that one half of the proceeds from the sale of the two pairs will be donated to Canucks Place Children’s Hospice.

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