Grammy winning artist Rihanna has partnered with Gucci to be the face of the new Tattoo Heart accessories collection. The collection has been designed by Gucci’s Creative Director Frida Giannini who is very pleased to be involved in the partnership with UNICEF, which is now in it’s fourth year.

“Our relationship with UNICEF is a partnership that I hold very dearly,” said Giannini. “It is an exceptional organization that is able to do so much good in the world. Dedicating a campaign to this partnership is very important to me, and I think Rihanna is perfect for this campaign. Her talent, beauty and optimism perfectly represent the positive attitude that I hope will show in the campaign, which supports a cause we both truly believe in children.”

The Giannini designed UNICEF bag is white and features an image of a heart tattoo and the Gucci logos and colors.

“I love the idea of a heart being tattooed onto the handbags,” said Giannini. “It’s a permanent mark that you can wear with pride and that stays with you. I think that represents very well what we are doing here. This is not a one-off program, but rather an ongoing commitment to the incredible work that UNICEF is able to achieve.”

Rihanna joined Giannini in the Gucci flagship boutique on Fifth Avenue in Manhattan to co-host a cocktail reception that was meant as a treat for their guests. Among those attending to consider buying one of the pieces from the new collection were Kelly Rutherford and Becki Newton.

If you didn’t manage to make it on to the cocktail party guest list, don’t worry; the collection is available on-line as well as in stores, but only until January 31, 2009. Gucci will be donating 25% of the proceeds from the sales of the collection to UNICEF.

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