Hellz Bellz: A Whole new Brand of Feminism
The ‘Born Bad’ Collection 08′ features a true bad ass vibe inspired by the femme fatale Mae West. Since 2005, this bold clothing line boasts clothing with a statement;
As opposed to ultra-feminine deep, low cut necklines or bias cuts, Hellz Bellz offers the fashionista a variety of denim, jackets, and shirts sporting subversive designs which challenge one’s typical idea of a graphic tee. I can see the inspiration of the 60’s/70’s women’s sexual as well as political revolution working behind the mastermind of each image. This is definitely a brand that speaks to the type of fashion statement many of us want to make; being a female who not only has an eye for individuality and strength but also looks ‘hella’ good in a variety of styles. Hellz Bellz incorporates a combination of plaid, leather, graphic lettering, and contrasting colours to make a new type of fashion statement, challenging the onlooker’s gaze.











Right in the centre The centre occupies the whole of a brand new building with an impressive entranc… Clothing